Links: Join our newsletter: https://get.emercify.com/ In this episode of our podcast, we delve into the frenzy of discount seasons around the end of October, particularly focusing on the commercial holidays like Black Friday, Cyber Monday, and Singles Day. While the US has Black Friday post-Thanksgiving, Europe extends this to an entire week, despite not celebrating Thanksgiving. The discussion highlights the evolution of these sales events from special discount days to a seemingly endless sequence of price drops leading up to Christmas, which now serve more as a strategy for businesses to clear inventory rather than offering genuine value to customers.
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Our speakers discuss the tactics of smart entrepreneurship during these sales, emphasizing the importance of not discounting bestsellers and the benefits of using these events to attract new customers and collect valuable contact information for future marketing. They stress on keeping sales strategies simple and caution against overly complicated discount schemes. Suggestions for small businesses include creating a dedicated Black Friday page to avoid the risks of closing down their website for updates.
From an agency perspective, the importance of planning and scheduling for the Black Friday period is underscored, with the advice to stick with proven marketing creatives rather than trying to reinvent the wheel during this hectic time. The underlying message is to use what works throughout the year and simply adapt it for the Black Friday context.
Tune in to gain insights into how businesses and marketing agencies can navigate the commercial chaos of the discount season, optimize sales, and maintain a competitive edge.